meutercommunications  Phone: (714) 594-7110      
Results-Driven Copy & Consulting for the Software and High-Tech Industries

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10 Ways to Get More Leads and Close More Sales Using Case Studies



Writing Success Stories

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Customer Case Study   [ PDF ]
Teledyne Paradise Datacom – leading supplier of satellite modems, RF products, and subsystems to satellite communications technology users worldwide.  Worked closely with Teledyne's marketing and sales teams, and satellite division manager of client Telstra, Australia's leading telecommunications and information services company. Managed project from beginning to end setting up meetings, fact gathering, conducting research, developing interview questions, interviewing client and writing this inspiring customer success story. This story showcases not only the quality and effectiveness of Teledyne's products, but the teamwork between these two companies, resulting in a system that provides critical telecommunications to emergency crews in remote areas of the country.

Customer Case Study   [ PDF ]
Remain Software innovative leader in software change and workflow management solutions continually showcases their customer successes!  I developed this case study, working closely with the Marketing Manager - beginning with interviewing my client regarding the specifics of the project, developing interview questions, interviewing the client's customer, European Multilateral Clearing Facility (EMCF), and writing and formatting the case study. Both my client, and their customer, are extremely happy with the study!  It is being showcased on their website and as marketing collateral at global software industry conferences and trade shows.

Stevie Awards Submission  
[ PDF ]
SurePayroll, Inc. – this established and highly successful online Payroll services company needed an Award Submission written that would sing the praises of their sales team.  Working alongside the Marketing Director, I wrote this compelling submission which was reviewed by more than 100 distinguished judges.  As a result, SurePayroll was awarded winner of the prestigious Stevie Awards National Sales Team of the Year!

Want your company to be an award-winner? 
Contact me to find out how I can help you too!

Customer Case Study  [ PDF ] 
Remain Software provider of next generation software change management solutions implements their TD/OMS system with Agilysys, provider of hospitality and retail industries enterprise software. In developing this study, I began by interviewing my client regarding their product and specifics of the project, developing interview questions, interviewing the client's customer, writing interview transcripts, and writing and formatting the case study. My client is extremely happy with the study, and has made it available to their prospects on their website, and as marketing collateral.

Company Sales Brochure  [ PDF 1]  [ PDF 2 ] 

CompuTek Consulting, Inc. – this leader in IBM i Software Consulting and Project Management needed a professional company sales brochure to outline their industry strength, vast experience, areas of expertise, background, company services, client testimonial and contact information in an attractive and highly effective media.

Lead Generation Letter   [ PDF ]
Creative Plant Design, Inc. – established interior plantscape company that provides services throughout Northern California – needed a 1-page lead generation letter promoting their special report on the value of plants in the office.  The client is very excited to add this lead generation piece to their marketing strategy, and has also requested that I write their informative and value-add special report as well.

Customer Case Study   [ PDF ]
CompuTek Consulting, Inc. with so many customer success stories "under their belt", this established software consulting company decided it was time to showcase their services and excellent track record with a case study from one of their satisfied customers.  I took the project from "soup to nuts", scheduled the interview with their customer, conducted the interview, and wrote a two-page success story.  This case study is now being included in CompuTek's company literature.

Sales Promotion Letter  [ PDF ] 

American Writers and Artists, Inc. (AWAI) -  publisher of the world's best home-study programs for learning the art and science of Web copywriting, SEO copywriting, direct-mail copywriting and more needed a sales promotion letter, maximum three pages, for their program "Site Audits Made Simple".
Lead Generation Letter   [ PDF ] 
CompuTek Consulting, Inc. – a world class IBM I software consulting, EDI and project management services firm – needed a 1-page lead generation letter promoting their technology industry e-newsletter.

Upon submission of first draft, it received an "Excellent" grade by the client.

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